ART DIRECTION
The art direction was built around the feeling of summer itself. Sun-drenched, joyful, and vibrant. Bold, colourful book covers were shot against vivid blue skies, crystal-clear water, and poolside textures, making the product feel like part of the holiday experience. Cover designs were rooted in customer data, reflecting the destinations Popsa's audience loves most. Giving the creative an authenticity that resonated. A collection of studio visuals extended the aesthetic across email and organic social, ensuring the identity held across every touchpoint.
The art direction was built around the feeling of summer itself. Sun-drenched, joyful, and vibrant. Bold, colourful book covers were shot against vivid blue skies, crystal-clear water, and poolside textures, making the product feel like part of the holiday experience. Cover designs were rooted in customer data, reflecting the destinations Popsa's audience loves most. Giving the creative an authenticity that resonated. A collection of studio visuals extended the aesthetic across email and organic social, ensuring the identity held across every touchpoint.
AD CREATIVE
As with all key seasonal moments, paid social was central to driving new customer volume. Over 200 new video ads were produced for the campaign, while all existing creative was re-skinned with the Summer Sale look and feel ensuring every ad, new or refreshed, felt part of the same world. Interactive end cards were also produced for programatic platforms, resulting in a stronger CTR.
As with all key seasonal moments, paid social was central to driving new customer volume. Over 200 new video ads were produced for the campaign, while all existing creative was re-skinned with the Summer Sale look and feel ensuring every ad, new or refreshed, felt part of the same world. Interactive end cards were also produced for programatic platforms, resulting in a stronger CTR.
Below is a selection of our strongest performing video ads from the Summer Sale period. Creative was built to capture intent throughout the funnel — from broad awareness through to conversion. "The first thing I do after every holiday..." went on to become one of our most effective top-of-funnel hooks of the year,
A collection of static ads were produced using the campaign visuals, focused heavily on bottom-of-funnel conversion and leading with the 50% off offer. These also doubled as organic retargeting assets, working in tandem with email to re-engage warm audiences and drive them through to purchase.
+50% GROWTH YoY
year-on-year revenue growth for August
£4.3M+ REVENUE
generated across the Summer Sale period
year-on-year revenue growth for August
£4.3M+ REVENUE
generated across the Summer Sale period