Popsa Q4 Gifting Campaign

2025 was Popsa's best year ever, and a huge part of that was built in Q4. The campaign was anchored in a deliberate shift towards a more cohesive, branded approach across every touchpoint, unifying email, paid social, and brand into a single, repeatable identity. Over 6,000 video ads were produced across 14 global markets, driving over £17M in revenue across November and December alone — up 34% year-on-year.

Paid social, Creative Strategy, Video production

ART DIRECTION
A unified visual identity was devised to connect ads, email, organic social, and landing pages into a single, coherent brand world. We repositioned Popsa as a premium gifting choice — because photo books aren't just gifts for anyone, they're for the people who mean the most to us. This idea ran through every key visual, with rich, deeper tones used across both studio and lifestyle creative to elevate the product and reflect the emotional weight of what it represents.

AD CREATIVE
Over 6,000 new paid social ads were produced throughout Q4 across 14 markets. To tie these directly into the campaign identity, we created bespoke end cards and video overlays for both Black Friday and December gifting, each built from key elements of the master brand toolkit, ensuring every ad felt part of the same world.

Static ads were produced to capture bottom-of-funnel intent throughout the Christmas period, with the 50% off offer becoming an increasingly powerful conversion driver as the gifting deadline approached.

6000+ ADS
Produced across 14 global markets in a single quarter

+34% GROWTH YoY
revenue growth across the peak trading period

£17M+ REVENUE
generated across November and December alone

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