As part of this campaign, we developed a blend of organic and paid creative, designed to leverage Katie's established social presence and increase Popsa's brand awareness across the UK. The interview above, was published across both Katie's own Instagram and Popsa's channels, capturing the personal moments that made her 2025 so meaningful — and the power of seeing them in print.
AD CREATIVE
Over 100 paid social ads were produced for this campaign spanning high and low-fi video and static formats to maximise creative volume from a single shoot. Creative was structured around three distinct concepts: a long-form interview, a fake podcast, and a direct-to-camera social-first piece. Each designed to target audiences at different points in the funnel. The two top-performing video ads below drove the strongest results, with a supporting suite of static ads used to capture bottom-of-funnel intent and convert the audiences the videos had built.
100+ CREATIVES
100+ unique creatives from a single day shoot
100+ unique creatives from a single day shoot
ROAS +142%
ROAS up 142%: from 0.59 to 1.43
CTR +100%
CTR doubled from 0.9% to 1.8%
AOV +20%
Higher AOV: £55 vs £46 across all other ads
ROAS up 142%: from 0.59 to 1.43
CTR +100%
CTR doubled from 0.9% to 1.8%
AOV +20%
Higher AOV: £55 vs £46 across all other ads