Popsa.com
As Head of Video at Popsa, I was responsible for setting the creative direction of all video content on the company’s website. The relaunch placed emphasis on positioning Popsa not only as an app for making photobooks, but as a seamless service that transforms digital moments into tangible keepsakes. The visual approach combined clean, minimalist environments with a focus on the tactile transition from screen to print. This was paired with crisp UI animations and subtle art direction that highlighted the brand’s modern, design-led identity.
Creative Direction, Video Production, Art Direction