McDonald's Saver Menu
On social, we wanted to reinforce the McDonald’s Saver Menu’s association with good value, and to prompt people to buy it. To do this most effectively, we identified two types of moments when our Young Adult audience will be most conscious of their finances. Tapping into these moments boosted the relevance of our posts whilst still being able to sit under the Saver Menu’s proposition of ‘the value you love without compromise’.
Art Direction, Animation, Advertising