Lurpak Cook's Range
There’s nothing quite like the feeling of nailing that crispy oven-roasted finish or that buttery golden brown shine but sometimes it’s the simple things that are hardest to get right. With Lurpak Cook’s Range you can create perfect pan-fried and oven-baked dishes thanks to a simple drizzle or spray. We created a social campaign aimed at empowering everyday cooks to get back into the kitchen, by showing them just how easy it is to nail perfection. To do this we decided to show a variety of everyday usage occasions and cooking possibilities that focused on the end result. That golden brown shine or that crispy oven-baked finish.
Advertising, Art Direction, Cinematography