HIGH PRODUCTION
Optimised for a 45+ audience, these ads build on our best-performing treatments, direct-to-camera and POV, elevating them with refined camera work, localised talent, and more considered app interactions. The goal was to reimagine proven low-fi scripts and angles into a more distinctive, ownable 'Popsa' style that could become the foundation of any brand ads.
For this shoot we worked with US, French and German talent to create localised executions aimed at incorporating market level insights rather than a one-sized-fits-all approach . We also ran the US couple across all other markets, leveraging AI voiceover to create these ads in 12 different languages. In all we created 150+ video ads across 12 different markets.
We’ve consistently seen strong results with first-person POV creative, and this concept builds on that success by taking a proven script and elevating it further, with stronger app interactions and object POV shots. The ad was then localised across multiple markets and languages for broader impact.
We partnered with one of our top-performing creators to produce a witty, direct-to-camera ad that uses visual cues and metaphors to highlight the overwhelming number of photos stored on our phones.
PRODUCT LIFESTYLE EDITS
A selection of our highest-spending, best-converting product-focused ads—these form the backbone of our library and can be localised at scale with ease using AI voiceover. These bottom-of-funnel ads focus on an audience who often assume photobooks are complicated or slow to make, positioning Popsa as the solution thanks to the easy to use app that creates your design in minutes.
UGC EDITS
Our UGC edits tap into real creators from around the world, using their authentic voices and influence to craft localised stories that both engage and convert. These ads deliver relatable, market-relevant narratives that feel genuine and trustworthy whilst also feeling like organic stories.
