The following images were produced as part of a wider campaign championing Co-op’s long standing commitment to Fairtrade food & drink. The creative appeared in nationwide press supporting the campaign as well as being used to highlight the Co-op’s membership scheme that gives 5% back to local community projects when you buy Co-op branded products.
A wider suite of imagery was created to support Spring 2017 Co-op products. The focus was on creating a range of imagery that can be used across a number of touchpoints using colours and tones associated with this time of the year. The imagery ranged from on-the-go meal deals through to family-focused meal suggestions.
Finally, a range of shots were produced to support the Co-op Irresistible range. These images have a more luxurious feel as the Irresistible range is the Co-op’s premium food collection using only the very best ingredients.